I’ll argue that the MSM is barely relevant these days. New media has a bigger impact. No one under 45 watched teevee, much less teevee news.
The Enquirer cover will be in every checkstand for the next week. it’s does not need to convince but a tiny minority of grocery shoppers to have a big effect. If it only convinces 1/5 of currentky undecided women, that’s a 1-2 point swing in favour of Trump.
It also has the possibility of suppressing reluctant Clinton voters. If it suppresses a tiny minority of currently reluctants - also yuuge
Because the USC Dornsife poll is a rolling seven day average, I don't expect the results of the National Enquirer story to be fully represented in the poll until next Wednesday.
Besides attacking Hillary on the latest WikiLeaks revelations, Trump should use tonight's last presidential debate to convince those Republicans who are hesitant to vote for him. Rasmussen says that Trump has 79% support of Republicans. I think 10% of Republicans support Clinton. Trump should use tonight's debate to grab as much of the remaining 11% Republicans as possible.
That's clearly not the case. If new media were running the show, these polls wouldn't be where they are.
Unfortunately, there are still a lot of people who get their worldview from the evening and network news, and they are the ones who are not getting the info on Hillary's criminality.
The Revolution is ON!
Vote Trump!