i don't think that anything is really different.
Wasn't any moral issues that beat McLunitic or Romney. It was the fact that they were weak candidates who had nothing really different to offer the voting public.
True, there were some people who would not support Romney simply because he is a Mormon, however i contend that they were fewer in number than the #anyonebutTrump crowd.
Mitt didn’t seem to be able to be resolute about anything except waffling and sometimes about pessimism (such as his 47% comment). That greatly handicapped his representation of the more conservative side of America.
The last time conservatism had a good go, it was because of the optimism of its proponent, Ronald Reagan, and he had a pretty good foil in the pessimism of his opponent, Jimmy Carter, to set off his optimism.
Donald has a stiffer challenge. The pessimism isn’t so much ostensibly in Hillary (she’s quite perky about her misguided ideas) as in the people. He has to refute the demons in people’s heads, not just the demons in Washington.