Some numbers from a Forbes article. A 20% percent drop in viewers means, NFL would be obligated to give 20% free commercial time.
Commercials are roughly 600K for a 30 second spot. If an advertiser bought 100 thirty-second spots, they would get 20 free commercial spots - 20 x 600K = $ 24 million the NFL would lose in just ONE market city.
24 posted on 10/07/2016 4:56:47 PM PDT by 11th_VA
(No Quarter for 'NeverTrumpers')