Sam seniors STILL watch TV and they are the STRONGEST voter block, I am a senior but still a strong internet user due to FR, my mom on the other hand is TV all the way!!!
I personally don't know of anybody who actually sits through a TV ad these days. The technology at our disposal makes it rather silly to sit through them. So I think purchasing ads on TV is a colossal waste of money. Look at all the money Jeb Bush flushed down the toilet on TV ads. I don't think I ever saw one, not even on YouTube.
Maybe it would make sense to put them on a sporting event such as NFL football or the upcoming MLB playoffs. That, I could see because most people will watch these live.