Posted on 09/24/2016 8:57:46 AM PDT by kevcol
The Republican nominee's team will devote $60 million of the TV ads to local markets, including Florida, North Carolina, Ohio, Pennsylvania, Michigan, Maine, New Mexico and Wisconsin. The remaining $40 million of TV funding will go toward national commercials.
Trump threw down $15 million on Friday alone.
(Excerpt) Read more at washingtonexaminer.com ...
Exactly.
Running ads back in July would have amounted to nothing today.
Running them in October, when Hillary has blown through hundreds of million with not effect, for weeks, is going to be the TKO.
I doubt this is his full budget. He will run these and evaluate and use the experience on these to run more.
I personally don't know of anybody who actually sits through a TV ad these days. The technology at our disposal makes it rather silly to sit through them. So I think purchasing ads on TV is a colossal waste of money. Look at all the money Jeb Bush flushed down the toilet on TV ads. I don't think I ever saw one, not even on YouTube.
Maybe it would make sense to put them on a sporting event such as NFL football or the upcoming MLB playoffs. That, I could see because most people will watch these live.
California is a long shot. Stupid to spend money on ads there.
For some unfathomable reason, my mother is addicted to CNN.
“Right on time. Putting his money down when it will do the most good.”
Trump spends his money wisely.
Every sports bar in the country will be playing Trump ads during game this fall. If you aren’t one watching them you’ll be hearing others talking about them.
Good timing and location selection. I approve.
Making his opponents apoplectic with rage and prone to stupid errors is a tactic that served him well during the primaries. And it is very likely to work even better against a once hugely over confident campaign that now finds itself in a real fight. Clinton has been known to fly into Hitler-like profanity laced rug chewing rages and Trump's just the kind of guy to exploit that sort of weakness.
I guess California is not in play after all. I didn’t see it on the list.
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I’m surprised VA in not on the list. Why blow money in CA?
I think Illinois might actually be in play this time. Rahm is almost universally despised in Cook County. I don’t think he’s going to be able to get people to the polls this year. Not like Daley could anyway.
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Well if you are going to run TV ads, it makes most sense to run them during live events (like football, playoff baseball) where millions will be watching in real time. I agree on the bars and taverns. That’s where this cable-deprived Freeper goes to watch a ballgame. Trump ads would do well in the bars and taverns. Not so much on prime-time shows that everybody DVRs and watches later commercial free.
“Earlier it was $100m. Now it’s $140m?”
That’s it, Trump is finished! You cannot believe anything that comes out of the Trump campaign. First it’s $100 million and now it’s $140 million. Well which is it? If they’d only tell the truth in the first place!
Unless he truly creates a ad for the ages or he reveals something really shockig i doubt it will change anyone’s minds.
Although, i remember reading somewhere that if you think advertising doesn’t work than why is Moxie no longer a household name?
There isn't enough time left for the massive vote fraud prosecutions necessary to put it back in play. Maybe by 2020.
Better late than never. Hillary has dominated the adds for too long.
As the old ad buyer used to say, "I know that half of my advertising budget is wasted. I just don't know which half".
Clinton took a gamble that by spending a lot early, she could trounce Trump before he even got out of the gate.
That strategy worked in 2012 for Obama vs. Romney. Why not repeat it?
One big reason. In 2012, Obama was the celebrity who got all the free advertising. This time around Trump is the celebrity who got the free advertising - admittedly some of it was not favorable, but much was and so he was willing to take the bad with the good. The bad media that he couldn’t control came in the summer when no one was paying attention. He held back the money so he could set the narrative at a time when people WERE paying attention.
Meanwhile, Clinton blew through money like a drunken sailor. Her donors are tapped out and with her victory uncertain and questions about her health, they’re going to be reluctant to cough up more. She is no help to down ticket candidates and party money will have to go toward propping her up rather than aiding in the close down ticket races.
If Trump does indeed win, which he has a good shot to do, the whole history of political campaigning will have been rewritten. It may be a long time before a long time political insider heads a national ticket again and that would be a huge improvement for the body politic.
CA and NY are huge markets and ad buys are expensive. No need to waste a dime in those states. Target the money toward the few states that will put him over the top.
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