Posted on 09/19/2016 5:53:39 PM PDT by 11th_VA
The NFL has been a ratings juggernaut for years, a consistent cash cow for the major TV networks. However, last weekend, there was a notable decrease in viewership. The incident was discussed on September 12th in an article by the Barrett Sports Media network:
When the NFL kicks off regular season play, television networks expect their ratings to soar higher than the previous season. Given the popularity of the National Football League, it’s understandable to have those expectations. But for the start of the 2016 campaign, the ratings were less than what FOX, CBS and NBC had hoped for.
The NFL has been changing over the last few years, an issue I wrote about in a previous article. We are seeing the growing presence of an SJW narrative: we now have a pink field in October (Breast Cancer Awareness), domestic violence commercials throughout the season, and recently, players not standing for the National Anthem in protest of racial inequality.
For the first time that I can remember, there was a vocal backlash against this growing trend. A #BoycottNFL hashtag surfaced a few weeks ago, and it trended on social media. Most of the outcry was against Colin Kaepernick in particular, who refused to stand for the National Anthem to protest racism in America. Many fans made rebuttal videos to Kaepernick, going so far as to burn his jersey. Actually, so many people decided to burn his jersey that there’s now a compilation video online of the best burns (110,000 hits and growing). Even Ted Cruz jumped into the fray on Monday, encouraging people to boycott, “rich, spoiled athletes.”
So now that week one of the NFL is over, and we can review the television ratings. Apparently, the fans stood behind their pledge! Let’s go back to the Barrett Sports Media article for a breakdown of the numbers.
All The NFL Games Showed A Decline In TV Viewership
Here is a brief overview of the numbers.
Thursday Night Opener (Broncos vs. Panthers): Down 10% from last year
Sunday game on CBS: Down 13% from last year
Sunday game on Fox: Down 3% from last year
Sunday game on NBC (Patriots vs. Cardinals): Down 11%
Monday Night ESPN (Steelers vs. Redskins): Down 7%
Monday Night nightcap (49ers vs. Rams): Down 25%
The one rating that should stand out here is the 49ers game. Colin Kaepernick stated that he would continue to not stand for the National Anthem. Well, the fans responded in kind. The largest drop in TV viewership was for the 49ers game (Kaepernick’s team)—down 25%.
Overall, these were the lowest TV ratings for an NFL opening day in a decade.
What Can We Make Of This Decline?
The NFL diehards will say the league is untouchable. The decline was just a blip on the map, and the ship will right itself in the upcoming weeks. 2009 had low ratings in week one, for example. The NFL’s domination of TV ratings will continue unfettered. Americans are too lazy, too addicted to the opium of sports viewership, to change. And I have to admit, the pessimist in me is inclined to agree. This might be true… only time will tell.
However, there’s an old biblical saying—pride comes before a fall. We’re living in a different era: an interactive digital world, where people are able to exchange ideas like never before. People who are frustrated with the NFL can now have a platform to express their disapproval. And in turn, they can share their ideas with like-minded individuals. As a case in point, the sheer number of people who are protesting the NFL online is unprecedented. I’ve been following the league since 1978, and I’ve never seen anything like it. The NFL is not bulletproof—nobody is.
Also, it should be noted that national sentiment about a sport has changed over time. In the early 20th century, boxing was big; in the mid 20th century, baseball was king; and in the last forty years, football has risen in popularity. More recently, we’ve seen people turning to non-traditional sports, such as MMA and X-Games. In short, football is not the only game in town; it can be replaced, just like it is outside of the United States. Americans might not turn to watching soccer, like in Europe or South America. But it’s quite possible that they will choose from a growing variety of options.
And finally, the future of football is in jeopardy; this is due to the rising number of head injuries. There was a movie in 2015 entitled Concussion, starring Will Smith, which highlighted the health problems that many former players are experiencing. The movie made waves across the NFL. Former star Troy Aikman commented on the message of the movie, stating that if he had a son, he would not encourage him to play football. How many other parents are out there like Aikman? Quite a few, I’m sure. In the future, we’ll see fewer parents who encourage their children to have a passion for the game. The result will be a continued decline in TV viewership.
Also, it should be noted that national sentiment about a sport has changed over time. In the early 20th century, boxing was big; in the mid 20th century, baseball was king; and in the last forty years, football has risen in popularity. More recently, we’ve seen people turning to non-traditional
Conclusion
I didn’t watch the NFL’s opening day for the first time in many years. Recently, I‘ve become increasingly disillusioned with the direction of the league. Moreover, I now realize that my support is a tacit form of approval. I am letting the league know, as well as its athletes, that I approve of their dysfunctional behavior.
The only thing a bully respects is a punch in the nose. And the SJW army is very much a bully, using their power to destroy the edifice of American tradition. The way that you can punch them back is very simple—turn off your television on Sunday, or find something else to watch.
I played sports growing up and was an avid fan of the big 3...baseball...football..basketball...I couldnt wait for final 4 time and new years day
Then too many players started thinking they was above the law...universities and fans encouraged it...slowly but surely the emotional attachment began to go down and now I only watch the final 4 finals...and no college football...and the superbowl is all i watch of the NFL...
Once you lose the emotional thrill..its over. And if they think fans can turn away but be lured back....it dont work like that. Online I can watch highlights and keep up with stats.
Killing the goose that laid the golden egg is an ageless saying.
Florida Sheriff’s Office Will Not Escort Miami Dolphins Until They Stand for National Anthem
http://www.breitbart.com/sports/2016/09/18/florida-sheriffs-office-will-not-escort-miami-dolphins-stand-national-anthem/
And nothing happens to him.
Yet, when Victor Cruz, Odell Beckham, and a few others wear red, white, and blue shoes on September 11, they get fined over $6000 each.
And the NFL thinks nothing can do it any damage.
I came to that point when they fired Curt Schilling.
Yes, it does. You ought to go to the New York Post’s website and read Phil Mushnick’s column. he’s all over this kind of thing (as well as many other good points.)
The same thought occurred to me. I don't much like the way managers manage these days -- by the book is institutionalized stupidity -- and the games take a bit longer than they used to -- but I don't know why one would be boycotting them.
I have always followed baseball. It's my favorite sport; always has been. I even see metaphysical implications in the game.
Before I go to bed, I'll likely be checking the scores.
So, who do you like in the playoffs?
They punish touchdown dances, but support sack dances. What kind of screwed-up priorities are those?
You just HAD to mention Allie Sherman, didn’t you?
The Eagles’ website would tell you their names.
And some can even spell NFL.
Ommissioner Goodell is the son of a liberal, Rockefeller Republican ex-Senator from New York. His wife (a former Fox News reporter) is the daughter of a Bush Transportation Secretary.
My team is 2-0, and they have a pair of dynamic receivers who would be fun to watch together, but I am not watching.
The commissioner threw his lot in with the protesting players.
Hopefully enough will boycott, to cost the league, endorsers, advertisers big $$.
The Royals brought about my renewed interest. It is a laid back game without all the in your face junk. It is in the spring, summer, and fall so there is no need for any of the other sports. I will not pay any attention to KC Chiefs this year or any NFL because of Kap and Crew all around the league. You also have the PC nonsense rooking North Carolina and Indiana caving to it. Time to put pro sports back where they belong. Corporate Fascism is what it is.
If the trend goes through to the end of the season, and there’s 10 to 20-percent less viewers, then networks and the NFL are in serious trouble. Salary structure by spring of 2017 would shift and everyone signing a contract would see a 10-percent cut as minimum....wouldn’t matter if you were a 5-million-dollar quarterback or a $300,000 a year defensive player. Go and tell some 27-year old that he has to accept a 10-percent cut on salary because of this ‘sitting-business’ and it’ll rub him the wrong way.
I think what you will see by training time of 2017 is a number of people telling the ‘sitters’ to sharpen up their act or face some behind-the-scenes threats. If the sitters continue their act through next season...the NFL will probably have to meet and discuss some serious changes to the game to win people back.
Capitalism wins in the end....just my humble opinion.
The Royals are a good ballclub who play the game the way it should be played. they’re having a bit of an off year this year, though.
A lot of these leagues need competition.
but, I just don't feel like I missed anything...
I'm so sick of the hype and the constant social preaching....
I have the right to despise who I want....
Yeah, I figured I would kill many old time Giant fans for this season. Well there is always next season.
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