Trump’s victory will redefine POTUS campaign “best practices”. You can’t just buy your way into the office; you actually have to have a real message for the voters and put in the hard work.
Correct - but that message also has to be heard - and unfiltered. There are a significant number of people who are not hearing and only hearing bad stuff. That's the only thing allowing Hillary to stick around - there's a significant number of voters she has had a complete monopoly on reaching for months. Though he is certainly dominating on the "retail politics" side of the equation, you should never willfully give your opponent an advantage that you don't have to - if she were being matched in the air war she would have absolutely no advantage at all because she is failing everywhere else - badly.