One thing he noted is that politics is different from business in the fraction of the "customers" who are satisfied. In politics, one wins if over half, just over half (51%) are satisfied, and the rest, still nearly half, hate your guts. That is a losing formula in business, where the reasonable goal is to get people to like you, or be indifferent (usually because they have no need or desire for your goods - or they have "happy alternatives").
The other thing, and IIRC he said this yesterday in his Bangor rally, is that even some of the protester/agitators will come around to like Trump as president.
From all outward appearances, the way he intends to draw in those who are opposed is by action. His pleas are his policy positions and justifications. That's how he is going to "speak to these guys." Trump can't undo his past, and whatever impression his past has left in the minds of his detractors. He has to live with and accept that.
Some people are going to sit it out. I darn near did (and to be honest, I wish I had) when McCain was the GOP nominee.
I'm not one to blame the voter either. I think common decency puts the burden of persuasion on the candidate, and allows each individual to vote (or not) as their conscience directs. It is impossible for Trump to turn George Will around before the election. Maybe after, Will will eat crow, admit he was wrong, but not before. He has too much face to save - he's fully invested in his position.
AS always, you’re spot on. YOu should be our, something. We have to have a special chair for your commentary. Emeritus something or other...kinda like Kissinger.