That’s exactly how I’m sensing this. I think you hit it dead on, he’s making it so ‘personal’ and the rulers who can’t keep they yaps shut, will never ever ever ‘get’ it.
The pundits get it. Trump is genine, and that sells. People prefer a genuine person with warts, to a "beautiful" phony.
On top of being genuine, he is not politically correct, and he is not politically connected.