You can tell from his advertisers that he has had trouble. I mean, how many Mahindra tractors can you sell to a radio audience. More than that, he was hurt badly by his Cruz love this cycle, and demographically his audience is getting older.
Now, with his kids’ books, maybe he can leapfrog to the next generation and get them as listeners.
The commercials do tell a story. He’s usually been smarter and stayed vague in the primaries but this time he tipped his hand.
What he needs to do is bring back more humor if he’s going to right the ship. When’s the last time you heard a new song parody on his show? He doesn’t even recycle the old ones.