Rush’s problem in WRKO in Boston was that he cost the station around $1 million a year due to the bundled ads that ran with the program. Perhaps this is a sign of declining ratings, but it also may be that Rush makes better sense for smaller stations/
I think that Rush as a phenomenon will continue, as his faithful listeners know how to change the dial.
Very true.As the article said,they
had to convert WKOX 1430 to talk to
have a station clear Rush in Boston.
In 2010 the company,then known as
Clear Channel, made WXKS 1200 into
Rush Radio carrying him, Sean Hannity
and some local talkers.Didn’t do well and now they
lease time to Bloomberg business radio there.
In Pitt. iHeart decided to take their
talk FM WPGB 104.7 to country to get higher
ratings.An independent owner wound up
changing his AM station to talk so that
Rush, Sean etc could be cleared. I think
iHeart even lets this indie station use
some of their studio space.
For those interested in Jeff Kuhner,
his wife Grace Voto has a show on WBIX
AM 1260 in Boston (Salem Media,the folks
who have Hewitt, Praeger, Gallagher, and
now Larry Elder.Her show runs 9am to
noon.The station is also on TuneIn.