Target uses very divisive political and social issues for cheap marketing and branding.
Its a very dangerous game. They got away with the crony-capitalist-plays-hip progressive-game for years, so felt quite emboldened - but now the SHTF for them.
It is totally deserved.
A few days ago, we saw a Target ad in Spanish. Now those jerks are targeting Hispanics. Macy’s, JC Penny, Target, now TJ max... bunch of fools catering to <10% of their customers and pissing off the rest of their shoppers.