If anything, Whole Foods would hold a tickertape parade for a gay cake buyer. They “give back”, “tolerate”, “diversify” and “hope and change” 24/7. That’s what threw me off.
My guess:
Whole Foods is on the big board: opportunity for publicity, if not for filthy lucre.
But you are correct: WF is at least semi-flaming leftist in general orientation, employment, and clientele. I heard Sean Hannity interview the CEO, John Mackey, once as though he were this great conservative capitalist; I did not know whether to laugh or cry. (I tried to call into the show for my one and only time to question this, but the call screener refused to let me on.)
For several years, I saw Adbusters magazine at the checkout of numerous Whole Foods; that is a flaming communist propaganda rag.
IMO, Mackey is a conservative and capitalist in the same way that Mitt Romney is; IOW, he isn’t, he’s a corporatist and a globalist, and no friend to true patriots.