Posted on 05/10/2016 1:34:28 PM PDT by Kaslin
Anheuser-Busch InBev has filed for approval with the Alcohol and Tobacco Tax and Trade Bureau to change its name to "America."
The limited-edition label will be on 12-ounce cans and bottles from May 23 through the end of election season in November to “to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity.”
The label change will include replacing "Budweiser" with "America" and adding phrases like "Land of the Free," "Home of the Brave" and "From the Redwood Forest to the Gulf Stream waters this land was made for you and me." Other new cans and bottles will feature a view of the Statue of Liberty's torch.
"Budweiser has always strived to embody America in a bottle, and we're honored to salute this great nation where our beer has been passionately brewed for the past 140 years," said Ricardo Marques, vice president of Budweiser. "We are embarking on what should be the most patriotic summer that this generation has ever seen.”
I’d prefer “Make America Great Again”.
Shouldn’t America have trademark protection?
Nothing like drinking a Belgian-owned beer to inspire good old-fashioned American patriotism!
right you are, comrade. Ooops. watching the hunt for red October...
They’d be better off changing it to “horsepiss”. Truth in advertising and all that.
CC
The Land of the Free, and the Home of the Bud.
At least sticking E Pluribus Unum on the can accurately advises the consumer that the Bavarian Purity Law is not followed here.
Nice commercials though, right?
In that font and under the ownership in InBev (a Belgian/Brazilian mega sized beverage conglomerate) it will most certainly be a protected trademark. I’m just appalled to see the good name of America associated with soda water disguised as beer.
Bud will NOT be Making Beer Great Again!, At least not their beers.
Isn’t it Belgian/Brazilian jointly owned?
I know the CEO is a Brazilian national.
Sales will collapse in blue states.
I’ll tell you the one thing it isn’t: American.
America is two continents.
Oh yeah, beautiful commercials. Horrible beer.
CC
your watching it too?
I remember seeing young German tourists buying six packs of generic beer (marked BEER) at a grocery store and asked them why. They basically told me, what difference does it make?
I think our beer has improved since then though,
Trump will drive many to drink...
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