That’s still pretty bad for a start-up. If you’re subscribing, you want to think you’re getting WAY more than that. Is that internet TV and the daily radio also?
It might work for current fans (those that are left), but not giving a free grace period for new listeners and viewers to tune in and get hooked is, in my ever-humble opinion, a big mistake.
The best option would have been to have everything be free, but simply supported through ad revenue, and maybe offering extra content/benefits if you subscribe. This is the same model used by successful internet TV ventures, like Red Letter Media (which only bills you for special stuff, but keeps the majority of its content available for free, and on YouTube generating revenue through ads) or Drama Fever (Korean soap operas). Both of which have a lot of content and variety, and Levin has neither but wants 7.99 a month if you don't happen to catch his live broadcast at 9pm. That also, by the way, destroys the point of internet TV to begin with. It should revolve around convenience.