“JCPenney, faced with unexpected light sales in mid-April, ...”
Unexpected by whom?
We use JC Penney for two things: (1) it has a hair salon that sells mrs riverdawg’s favorite shampoo at a good price; (2) a shortcut from that end of the mall (on the rare occasion we are there) to the most convenient parking area.
Unexpected. The press uses that word a lot.