Soften him up? Explain.
I know quite a few people who were turned off to Trump and are currently #nevertrumpers. These are normal voters for the GOP candidate.
I don't know anybody like that, but I do know some previously apathetic people who are really fired up.
I also know a lot of people who are fired up for him. I'm fired up for him.
I really have met (and know) a bunch of people who normally vote GOP that are #nevertrumpers. If you don't think they exist, or they are a fiction, you are wrong. I think we can talk most of them down off the cliff, but I promise you, they exist. In huge numbers.
It's our job to reach out and get them off the ledge. It's going to take an effort, and it's a really important thing to do.