Hillary is accepting money hand over fist from “wealthy donors”. To the tune of $1 billion. So did Jeb. And Marco. And yes, Bernie. You can’t expect Cruz to unilaterally surrender, can you?
Donors with successful primary candidates continue to donate in the general. It’s another campaign process Trump hasn’t paid attention to.
But Cruz is an unimpeachable conservative though. So why hasn't the base given millions in small donations to him?