Not so sure I’d go so far as to say it’s delusional (witness JC Penny’s), but good analysis.
I have my money where my mouth is, I AM short the stock. (via puts) Not because of any boycott, but because as I said, $84 is the highest price TGT has seen in many years and is a price area that was soundly rejected in mid-2015 and that is a kind of bet I make all the time on anything that appears to me to offer that type of opportunity. I hope to make enough on my short bet to pay the higher prices for my freaking adult diapers at WMT.
Just kidding.