Cruz had to have spent millions in the south, especially SC. His commercials were non-stop on radio and TV, and the mailers...my gosh, never-ending. Here in the more conservative Upstate, he drew huge crowds, but so did Donald and even Bernie. If there was one county-region Cruz absolutely should have won, it should have been here, and yet, he didn’t. I don’t recall for sure, but I think he didn’t win even one county across the state. That IMHO was the beginning of the end for Cruz—the proverbial having hit the iceberg leading to his ultimate demise of ever becoming the nominee.
Cruz spent next to nothing in the metro Atlanta and north Georgia areas.
You are correct it was the start of his downfall