I don’t get it. You have two politicians who have struggled with their likability factor.
Put them together and their likability problem is squared.
Fail.
No, you are right, you don’t get it.
You are looking at Trump as a politician with “favorable/unfavorables.” Silly.
He needs to be viewed as an entertainer, like Richard Petty, or J.R. Ewing, or “The Undertaker.” These were all bad-guy/villains whom people would boo but couldn’t get enough of them.
I can give you a very direct example. When I was growing up in AZ, the afternoon kids’ show was “Wallace and Ladmo.” These were two grown men in kids’ clothes who acted silly and they did ok. But they introduced another character in a Buster Brown outfit named “Gerald,” who was a little twit and who was always pulling tricks on the naive “Ladmo.” The live audience of kids hated “Gerald,” booing, throwing popcorn, but waited in incredible lines to meet him.
Scott Adams of Dilbert has explained this in different ways. Bottom line, Trump’s “unfavorables” are nothing like Hillary’s. Nothing.