Good luck, man. I’m in the same boat, wanting to de-emphasize the social component of the party in order to compete more. You’re about to get yelled at.
As long as the left pushes the social component from its perspective, conservatives will need to push back.
You don't seem to understand: the very act of framing this issue as a "social component" (as opposed to a moral evil) is a liberal trick which has gutted Christianity in the American public square.
Think of it this way: suppose a terrorist (who's out of reach) is holding a knife to a girl's throat, and says that he will kill her in a few seconds... but he asks if you agree with his pending murder. Does you answer make any "difference"? After all, she's going to die, regardless; pragmatically speaking...
Short answer: morally, it makes all the difference in the world. It distinguishes between "you as a morally upright person" and "you as a morally corrupt person who's complicit in murder". Moral issues are not decided on the basis of how popular they are, or where their polls are, or how advantageous they might be in the general election. They're decided on objective standards of right and wrong... such as the Ten Commandments, etc.
Giving up moral ground in the hopes of gaining some sort of political advantage (which is nonsense, anyway--it never works in the way that the compromiser hopes) is known by a Biblical metaphor: a "mess-o-pottage". (See Genesis 25:29-34.) It's bad.