Because you can fool some of the people all of the time, and all of the people some of the time. As long as he keeps telling the lies they want to hear, his followers will continue to believe, right up until the cyanide-laced Koolaid passes the gullet.
I spent a whopping 5 minutes googling who was responsible for Colorado's no-vote, and found out it wasn't the national GOP that was behind it. Quite the contrary. Any one of NR's Trump faithful could have done the same, but then there'd be that uncomfortable cognitive dissonance to deal with.
Yet according to recent surveys, Trump is viewed as the most authentic candidate, and Cruz as least authentic. You can talk about fooling people, but then you have to deal with the facts.
For example, I was harangued for months on this site for not recognizing what a great Christian Cruz is. Then it came out that he gives nothing, zero, to his home church.
Well, it appears he just doesn’t want to support the local congregation. That’s his choice.
But then he lied about *why* he gives nothing to his home church. Now that is a serious offense. Give or don’t give, according to your conscience and your grasp of Biblical teachings. But to lie about why you don’t give?
Heaven help you.