Jeff Rowe is one hell of a genius. If Cruz wins this it would be because of his team.
I guess it would go along with hiring the brightest and smartest people.
Jeff Roe uses techniques and analysis that is way ahead of other campaigns. Trump is a one man marketing machine nothing more. He figures his name recognition will get him over the top. Cruz has to actually work at getting his message out and it reflects on the hundreds of thousands of volunteers. Think about it, out of 17 candidates Cruz is second in the delegate count and if others got out before their expiry date, He may have been at 700 to 800 by now. With FNC in the tank for Trump, one can say that Cruz is doing very very well.