Yep. In a better world, the people would be the shareholders or owners ;-) Either way, deliver or die.
For a while, people have been saying about things like Facebook, twitter, and such "If you are not paying for it, then you are not the customer, you are the PRODUCT".
People are slowly coming to the realization that, for the Republican party, the "donor class" are the owners, and the product is the GOP Establishment delivering votes for politicians who will do what the donor class wants. That if you are not a major donor, or an active party worker putting in hundreds of hours, then you are nothing, you are just "product".
You see the contempt in the postings of Cruz supporters celebrating Cruz getting pledges from "Trump delegates" to switch their support to him on the second ballot (or before).