The strategy being played is directly from Saul’s rules. Glenn Beck has studied them, and a tribute page to Beck even lists them for perusal. Perhaps his job is coordinating application? The #Nevertrump camp seems to be all too familiar with the playbook. Go to the link for a read.
http://www.bestofbeck.com/wp/activism/saul-alinskys-12-rules-for-radicals
Thanks for that info and excellent link—much appreciated!