Both of these guys would be helped significantly by female running mates to soften their images a bit. Fiorina does well among women, and would have business experience that Cruz lacks. And Trump would really help himself with a decent female running mate as well, preferably a governor or ex-governor.
Purity is nice, but it doesn't do you any good if you can't win.
I’ve said this before: Suzanna Martinez, NM gov would make a perfect running mate for Mr. Trump.