I don’t believe that he has a 70% disapproval among women. The media keeps saying it but the actual results say something different. If Trump if so unpopular why is he kicking Ted’s ass six ways from Sunday? Either Ted is worse or you and the media are lying.
The republican primary voters are a subset of the general voting population.
It that so hard to understand?
As to Trump ‘popularity’. Having 100% name recognition helps combined with wall to wall coverage IOW lots of free media, compared to any other candidate. These things make a difference.