I think everyone agrees that Trump is media savvy. Why then would he put this out on Good Friday over Easter weekend when most of us are not paying attention? Fridays before holidays are usually when news dumps occur ( ala Obama/Hillary ). I don’t think this was Trumps doing.
Cruz is destroying himself as a smarmy lawyer denying an affair or two.
If the GOPe did not need him (for now) he would have been tossed.