Cruz is selling his moral superiority to the America voter. He goes to great lengths to emphasize his goodness and holiness. It is serious stuff because it is about trust.
Whether or not there is a SEX SCANDAL or not, Cruz is NOT who nor what he pretends to be. By using Roe, and being joined ta the hip with Glenn Beck, he has proved just how low he is willing to go to win an elected office that he knows that he isn't eligible to hold.