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Usually, when you pay for a photograph, you're given one that is of high quality. The photo used for the cheaply created meme [ad] was not high quality. If you go straight to the GQ article, you can right click on any of the photographs of Melania, and grab an image of very high quality on your own. Anyway, from the article:

A British GQ photo shoot with Melania Trump from January 2000 is being used by his political opponents to attack him. A few weeks ago we republished the photo shoot of Melania Trump which you can see here, and they've clearly annoyed Donald Trump.

As Salon says, "The suggestive picture of Trump’s former model wife, from a shoot for British GQ in 2000, was used by an anti-Trump group hoping to gin up Mormon voters with appeals to their morality in an effort to ramp up the anti-Trump vote."

Donald Trump is not happy about this, and accused his opponent Ted Cruz (incorrectly) of being the source of the attack, and threatened to "spill the beans on [Ted Cruz's] wife" ...

http://www.gq-magazine.co.uk/article/donald-trump-melania-trump-gq-photo-shoot

The photo on the internet are copies of copies. The PAC used a high quality photo...

Remember this as 16 years ago. Just how high were photo quality back then. Digital cameras wasn’t a thing back then