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It does matter,looks and appearance are very important when you are trying to get elected. Cruz has a whiney,know it all,egotistical voice pattern. He does not dress well,he has bow legs,yukky looking cowboy boots,which (unintentional or not)make him push his groin out,and up while his feet are moving. I mentioned this before because it grossed me out. He also has a strange looking nose and weird facial creases. He looks like grandpa Munster,and he had monster makeup on. Adding to his bad looks is his inability to stop lying and blaming everyone else for his shortcomings. People will vote on looks alone.