[Dilbert San Diego]

I don’t really follow the pornography business. But thought that Playboy had been bypassed by all the more explicit porn available nowadays. Does Playboy really have a big value as a business as a going concern?

[aquila48]

” But thought that Playboy had been bypassed by all the more explicit porn available nowadays.”

I thought people bought it for the incisive commentary.

[TChad]

Does Playboy really have a big value as a business as a going concern?

http://www.statista.com/statistics/191775/us-magazine-audiences-2010-playboy/

From the above:

The statistic shows circulation of Playboy in the United States in the first half of 2015, by type. The magazine sold 780.17 thousand copies over its subscription service and 36.76 thousand copies at newsstands. Its total paid circulation amounted to 816.93 thousand copies.

[pepsionice]

Playboy, at least through the 1980s....had three distinctive differences than the rest.

It always had one four-star interview with someone every month...that was worth reading. It also had advice columns on stereo and technology gimmicks (weak but no one else was doing it). And they had some general pieces on fashion trends for guys (it didn’t always occur monthly).

If I were going to buy it....I’d aim strictly at men in their 30’s who had some money, some wildness left in them, and were the type to wear $300 Italian shoes. I’d hire two or three essay writers to go off to unusual places and write Hunter S. Thompson-like pieces. I’d hire some young ladies to write columns on how to remake a guy’s image. And I’d hire a team to write a three-page car advice column monthly. Finally, I’d probably make the first year or two in paper, and do a switch by the third year to strictly digital.

[Drew68]

I don’t really follow the pornography business. But thought that Playboy had been bypassed by all the more explicit porn available nowadays. Does Playboy really have a big value as a business as a going concern?

As of last month, Playboy no longer features nude photography. This change allows it to be sold in grocery stores and purchased by minors.

Instagram model Sarah McDaniels (yes, those are her real eyes) is featured on the first cover.

It waits to be seen if this change will give Playboy a reprieve. Personally, I think it might help. Guys who wanted to look at porn weren't really buying Playboy in the first place.

Does Playboy have value? Their bunny logo is one of the most recognized logos ever. That alone has incredible value.