I think the difference is that more people are on Facebook and Twitter than watch network programming.
Most people watch TV in an “On Demand” mode these days due to their schedules.
Twitter and Facebook can mount a defense against lies very quickly. The old ways of creating an ad to counter another ad takes too long these days.
More people also use the Internet for their news source. Thus lies can be countered more quickly and in more places than waiting for print media to catch up.
For an almost 70 year old, Trump is using social media and the Internet is the most effective manner we have seen for a Republican candidate.
This is old hat to the Dems.
In an absolute, sense, yes. But, what if you limit it to Pub voters? I don't do any of the above, except local TV news (usually once a day), and maybe a couple hours of OTA TV (sports, usually, maybe a little "classic" TV, The Voice once in a blue moon) every 2 or 3 days. Occasionally I'm somewhere where I can see cable or Sat TV news - maybe 1 hr. a week, on average.
No way I have time for more than the above, and some time on FR of course, plus a little news I see logging on and off e-mail -- sometimes I'll follow a link or 2.
Many Pub voters work a lot... I'm just lucky to usually have a fairly flexible schedule -- but I might put in 16 hours today, and be sending (work related) e-mails at 2 a.m.