Cruz in the general is simply, he wins the already red states by a pretty good margin, loses the traditional blue ones and it boils down to a GOTV effort in a handful of states for the win... and which side wins? Who knows, and it doesn’t really matter much... we remain in gridlock and the idiotic approach to elections Karl Rove brought to the fore continues on for another 4 years, leaving the capital deadlocked and the people and the nation out of consideration as the money men continue to line their pockets and screw the rest of us over.
No one will be better at GOTV than Ted Cruz.
Trump will sit back and rely on free media and good feelings... and go down in flames like McCain (bad) and Romeny (who somehow did worse)