Because Christians can look at the holly rollers, and see Ted Cruz pandering to the New Apostolic Reformation and their Dominionist heretics, and think to ourselves, "These people aren't really even Christian to begin with! What do they care?"
Because Christians can look at the holly rollers, and see Ted Cruz pandering to the New Apostolic Reformation and their Dominionist heretics, and think to ourselves, "These people aren't really even Christian to begin with! What do they care?"Aside from your nasty characterization of "heretics", you succumb to the classic Trump Chump mistake: It's not an either/or between Trump an Cruz.
Trump is totally unacceptable to me (and most likely the majority of voters) regardless of who is running against him. I didn't start out that way. When Trump first announced, I considered him a perfectly acceptable choice. It was only after listening to him and learning about him that I discovered what a vile and despicable person he is.
I held my nose and voted for McCain and Romney, but the stench coming from Trump is more than I can bare. If he gets the nomination, I will for the first time since I was old enough to vote (1980), not vote for the Republican candidate.
I realize that the Trump Chumps are very vocal (especially here), but that doesn't change the fact that most of his appeal is based on his celebrity, and that many of his supporters probably won't bother to go to the trouble of actually voting for him, especially since they can't do so by texting a 900-number (their preferred means of voting for their favorite TV character).