I think they are wrong on that. Try telling Coca-Cola that their brand name has no value. Or try telling GM that Chevrolet and Cadillac have no value as brand names.
Trump’s own accountant admitted for the purposes of financial wealth, the “Trump brand” has no value. It did not say his brand didn’t have value, just not for financial purposes.
There is a difference.
If you think the court is wrong, why don’t you just call them and ask them to change its opinion and let me know how that works out.