[rollo tomasi]

Capitalism is the language of Marx (Although he did not invent the word). The 'free market' is more profound and difficult to defend against.

With the 'free market' you can deflate their arguments such as Corporatism/manipulation which they believe arises out of Capitalism.

Get them on the defensive from a POV concerning why government should be limited; enumerated powers, balanced budgets or if need be manageable debt that can be paid off, government being a neutral Party concerning the private sector, why bureaucracies Socialists promote are perpetually corrupt, etc...

Capitalism like the label conservative, is just used as buzz words in trying to shut down arguments through generalities. Get them thinking and away from memes.

[spintreebob]

You are right. Control of the language does matter.