Around 70 percent of NH primary voters identified as ranging from slightly conservative to "very," up from last election and was supposed to be good news for Cruz. Of that 70 percent, 25 percent described themselves as "very conservative." This group was Cruz's strongest voter group. Cruz won 23 percent of that vote. Trump won 35 percent of that group.
my only response to that is the following:
Those citizens of NH describing themselves as conservative do not know what the word implies or the ideology it denotes. IMHO.