Maybe a bunch of people are simply wondering who he is since he got votes last night at midnight.
That could also explain it.
That's exactly what it means--the graphs do not in any way show Kasich's popularity.
He has gone "all in" for NH--all his money, all his time and all his ground crew.
It's do-or-die for Kasich in NH. He may crawl on hands and knees until Ohio.
Reportedly, he personally called each and every voter in Dixville Notch and pressured them for a pledge of support. It was a PR move pure and simple.