“It” is the Republican nomination. It is a long game. If by chance Trump manages to win NH, he will be tied with Cruz in states won. But, it is all about the delegates. Trump will not be able to secure enough first round (or any round) ballots to give him the nomination. Cruz has landed for, and is meticulously implementing the long game. Don’t be distracted by the alligators in the swamp when asked to drain the swamp. Just drain the swamp.
Gwjack
So in short:
Here is a completely fictitious scenario that exists for no other reason than to make Cruz people feel good.