The real reason Microsoft is pimping Windows 10 so much and wants to kill of Windows 7 is the Microsoft Store. Windows 10 has the Microsoft Store. Windows 7 doesn’t.
The Apple Store and Google Play Store make a lot of money for those companies through their IOS and Android phones.
Microsoft’s Windows phone is a complete flop. So Microsoft has to fall back on Windows 10 for the Microsoft Store. They have nothing else. They have to kill off Windows 7 in order to up sell with Windows 10 and the Microsoft Store.
The real reason Microsoft is pimping Windows 10 so much and wants to kill of Windows 7 is the Microsoft Store. Windows 10 has the Microsoft Store. Windows 7 doesn’t.I don't agree that this is the primary reason, although I am sure it's one factor. The store-based approach for app distribution is used by both Apple/OS-X/iOS and Android for a reason. It is a great way to distribute software and avoids each app vendor having to create their own app distribution and update mechanism. It also allows customers to go one place to find apps, and a common pool of reviews. And most importantly, it provides a shield against malware, bloatware, spyware, and the other crapola that shows up on machines when people just randomly download stuff from heaven-knows-where and blindly install it.
I think the primary reason is that it's expensive to support past versions of products. Every vendor, including Apple, cuts off support for old products at some point. In that regard, Microsoft has gone above and beyond what most vendors do in continuing to support old versions of their OS.
Microsoft’s Windows phone is a complete flop. So Microsoft has to fall back on Windows 10 for the Microsoft Store. They have nothing else. They have to kill off Windows 7 in order to up sell with Windows 10 and the Microsoft Store.It's actually a fantastic product, and I know many people that tried it out and prefer it over the alternatives. From a market share perspective, it is indeed a "complete flop".