But millions now know of it. This is an adaptation of old direct mail advertising gimmick that was conceived of before the rise of social media. That's why they didn't anticipate the (still-mounting) blowback.
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Yep, they never saw it coming.
I'm pretty sure this is a technique that will not be used again by anyone of either party.
While I believe it could never have been effective, it's now known as counter-productive in the extreme.
Worst of all for the Cruz campaign is that it dovetails into the "unlikable and creepy" meme which has been a matter of public discussion for some time. that's the reason it's getting this much traction.
And it does make Cruz look unlikable and creepy.
I'm surprised Trump has not made a bigger deal of it. Oh well, there's still tomorrow lol