I don't doubt that whoever signed on for this mailing was swayed by the winning ways of the mailer based upon past performance. Despite what might seem a better approach, they tested their way into the mailer being plastered all over social media now. Drilling down further would have highlighted the fact that most who have used this were Democrats, and a thinking person would have realized that conservatives might not cotton to the perceived invasiveness of such a thing. Is this mailer "good?" Depends upon your perspective. I don't particularly like it and don't believe I'd be motivated to do what those who purchased the mailing had hoped. Just because you can do something, doesn't mean you should. Database mailings can be a double-edged sword, especially if the audience is not as receptive as assumed.
This mailing IS despicable. But Cruz didn’t approve it.
Why have we only heard from that one guy who said he’s now voting for Rubio over it? This story is being stomped on for a reason.