From what I read it can be an effective GOTV tactic, but it can also backfire. The type of person Cruz has been trying to paint himself as- this type of tactic besmirches that, and is not smart at all. Besides which, if you ARE the type of person you are trying to portray yourself as (all good and kind and Christian and honorable)- would you send out this type of mailer??? ?
Maybe he is more Churchian than he is Christian.
The not so good side of our mixed scene we call Christendom.
God would consider this a more serious problem than Trump’s next to no belief, I think. The last thing we need today is a bad advertisement for the gospel.