These things are marketed and sold as packages to political campaigns, tested and honed as far as headline, copy, even colors used, all directed at increasing desired response. It’s a product with a history, not a one-off sort of thing that somebody just pulled out of their nether regions. It’s more typically been associated with Democrats, however. I suspect the reaction of recipients has been somewhat different.
Well it’s causing a fire storm. The calculators had better be real careful to bring THIS into their calculations here.
NO EXCUSE! You peg yourself as clever, you better be willing to accept the verdict of the consequences.