This isn’t ‘Shaming’, its threatening, people, especially the elderly would be scared of a ‘Violation’.
I remember a similar mailing tactic long ago from Fortune magazine. They actually mailed me a notice my subscription had expired and threatened to put me in collections. I went thru the roof. I called up their subscription department and chewed them out and said if they ever dared put me in collection I'd sue them so fast their head would spin.
Needless to say, I never renewed my subscription and never read their crap weasel magazine again.
It’s made to look official but its not.