W. is the more charismatic and popular brother.
Beside him, Jeb is sub-par, low-energy and a loser.
It won’t turn South Carolina around.
You’re right and given what you’ve said , it will actually make Jeb look worse , if that’s possible
Well, all you need to do is look back at 2008 to see how they resurrected the dead campaign of John McCain. Huckabee was winning in SC. The GOPe used Fred Thompson to appeal to the most ideologically conservative voters, then went on to use their favorite mouthpiece, Club For Growth, to attack populist Mike Huckabee. The tactic worked well, and succeeded in splitting the conservative vote between Thompson and Huckabee, which allowed McCain to win the SC GOP primary with only 33% of the vote.
Bush is currently in 3rd place in SC with 13%. GW could help Jeb. If the GOPe can divide the voters (remember the plants who booed in the SC Debate), they might be able to push Jeb over the line in a squeaker. This, of course, would change the narrative entirely and could dramatically change the direction of the 2016 GOP primary.
SC is the last desperate gasp for Jeb!