I so agree with you on that point. Labels are tools now, not definitions, and language is fluid.
I will say though that without first establishing “strong and bold”, we can kiss “conservative” outcomes good bye.
I was just thinking yesterday that our version of conservative is more about patriotism and American tradition and restoring both. That is why we are despised and why the composition of our population has been deliberately diluted, from traditional immigrants with Western values who assimilated, to now socialist-Marxist foreigners who do not. They pervert assimilation by narrowing it to cultish Eastern values, and use our Constitution to get it done.
Trump, no matter your personal opinion for or against him politically, deserves all Conservatives respect for moving the Overton Window our way.
The Overton window, also known as the window of discourse, is the range of ideas the public will accept. It is used by media pundits.[1][2] The term is derived from its originator, Joseph P. Overton (1960–2003),[3] a former vice president of the Mackinac Center for Public Policy,[4] who in his description of his window claimed that an idea's political viability depends mainly on whether it falls within the window, rather than on politicians' individual preferences.[5] According to Overton's description, his window includes a range of policies considered politically acceptable in the current climate of public opinion, which a politician can recommend without being considered too extreme to gain or keep public office. Rather then posting their usual collection of daily bile laced infantile personal attack tirades at Trump and his supporters, perhaps "Conservatories and Libertarians", might want to thank Trump for changing the national political paradigm so far in their direction that a "President Cruz" is now a distinct possibility.