I keep thinking this is merely a threat. For what reason I don’t know-—maybe to force the other guys to spend out. But I’m not convinced Trump will-—or needs to-—spend anything.
The way he outright OWNS the entire media and the narrative, no, he really doesn't need to spend too much money except maybe some specific targeted advertising. His job of controlling the media is incredible to watch.
What matters is getting people out to vote or caucus, in my opinion that will be exactly what the spending is aimed at. Trump won’t waste any money with bad timing. The spending will be as effective, efficient, and unpredictable as everything else he has done.